Mark Spitz Returns to arena in New Global Ambassador Role
arena has announced the signing of American Olympic hero Mark Spitz as a brand ambassador, 46 years after he first collaborated with the company in the pioneering days of sports sponsorship. Spitz became an iconic figure at the 1972 Olympics in Munich, winning 7 gold medals, all in world record time, and helped to propel the efforts of entrepreneur Horst Dassler as he launched the arena brand in 1973.

